Callye Peyrovi is a multi-faceted creative with proven results in design, branding, styling, effective public relations/marketing strategy and merchandising. Peyrovi is a dual-degree graduate of the University of Houston and received her gemology license from the esteemed Gemological Institute of America in New York City.
Peyrovi got her start as an entertainment and fashion journalist, which allowed her to interview and work on photo and video sets with major artists in the music industry. While working as a writer and content creator for local and national magazines, Peyrovi became known for her keen eye and styling capabilities. Shortly thereafter, Peyrovi combined her love of high-fashion editorial with fine jewelry styling and began to market herself as a private jewelry-concierge service with an emphasis on creating client inspired dream pieces.
In 2010, Peyrovi restructured her brand by creating a consulting firm to assist other brands and individuals in public relations, digital marketing, strategy, styling and more. Over the years, Peyrovi has brokered numerous deals for the brand/retailer relationships she grew and gained international business expertise in her field from attending multiple trade shows and fashion shows globally. She is versed as both a buyer and a wholesaler.
Her PR portfolio consist of garnering global press for large scale and boutique brands by providing jewelry product placement opportunities on A-List celebrities for red carpet appearances world-wide including The Academy Awards, Cannes Film Festival, The Grammy Recording Academy, BAFTA and more. Her editorial reach includes coverage from InStyle, Vogue, The Oprah Magazine and Modern Luxury to name a few.
Ultimately, in 2015 she pursued her greatest passion and created her own line Callye Peyrovi Jewelry, a fine custom jewelry venture with private client services.
As of now, she has handcrafted engagement rings for more than a hundred brides and commissioned numerous celebrity one-of-a-kind heirlooms, now watching her own pieces make appearances on the red carpet. Peyrovi’s unique talents, industry experience and attention to detail have helped define the expert standard that has become synonymous with the designer and business woman that she has become today.
“As a little girl I played endlessly in my grandmother’s jewelry armoire. I would fantasize that it was a treasure trove lifted from the sea and I would accessorize her every chance I could. I was definitely an unconventional child and infatuated with legendary Hollywood starlets such as Elizabeth Taylor, Audrey Hepburn, Dorothy Dandridge, Sophia Loren and Jacqueline Kennedy. I would stare for hours at pictures and books of them admiring their impeccable grace and style. I’m certain that this initiated my deep love with accessorizing, especially jewelry.”
– Callye Peyrovi