Diamond iWatch You Say?

Check out one east coast store’s idea of an awesome Apple gift. This is definitely no longer your average techi-nerd smartwatch.

Mervis Diamonds Importers, once voted “Best Place To Buy a Diamond” via the Washington Post, decided to add more than a little glitz and glamour to the number one item on every Apple fanatic’s wish list. Resulting in the unveiling of the “Diamond iWatch”.

Their vision includes none other than the hottest metal of the holiday season: 18-karat rose gold for the band covered in full cut round diamonds. They even placed the blinged-out version of the watch to their store’s gift guide.

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The Diamond iWatch features eight rows of round brilliant-cut diamonds set in a shared-prong tennis bracelet design. Includes more than 15 carats of diamonds, E/F in color and VS1/VS2 in clarity.

Jonathan Mervis had a genius idea by adding the item to their gift book. He wanted something to stop consumers in their tracks and give them the itch to come by store this season. A nice contrast to the staple pieces of every other store’s catalogue filled with diamond studs, halo engagement rings and your mother’s tennis bracelets!

Due to the lack of information given to the public on the release of the actual Apple Watch, the Washington, D.C. retailer rendered a life like version to the public instead.

Diamond iWatch Facts:

  • The retail price for this version is $30,150.
  • Prices will vary based on the metal chosen as well as the quality of the diamonds
  •  Mervis is open to customizing the piece according to what the buyer wantS.
  • Once the Apple Watch is actually released and the retailer can buy a few, it will customize iWatches for its customers.
  • Currently, Apple has not released any details about where it will be selling its smartwatch, but Mervis said that even if the store doesn’t become an authorized seller of the Apple Watch, it will go to a retailer that is and purchase a select amount to set with diamonds and sell as the “Diamond iWatch.”
  • The first run of production will be extremely limited.
  • My goal is to make five to 10 in this production and that the second edition might be different – Mervis told National Jeweler.
  • The retailer is not yet accepting pre-payments for the watch but has posted it on its website to gauge interest via pre-orders.
  • Mervis said that the Diamond iWatch is garnering attention from all over the world, including from a number of buyers in the Middle East. Pre-orders are expected to ship in June 2015.

So So Sophia!

Sofia-Vergara-So-Sofia-Kay-JewelersHollywood’s sexiest latin lady of the red carpet, Sofia Vergara, has partnered with Kay® Jewelers to launch her jewelry collection, aptly named SOFIA VERGARA so Sofia™.

The collection captures the look of fine jewelry at an affordable price. Sofia’s cheerful, vibrant and sultry style shines through many of the pieces in the collection.

She pays homage to her home country of Columbia by inserting hidden hints of emeralds in the sides and under galleries of the jewelry. She has created for the public a collection that showcases her personal taste. She recently donned two pieces of So Sophia, before announcing the line, creating a media frenzy suggesting she had gotten engaged to her beau. A genius PR move on her part to promote the unveling of the line! 

Sofia is about as obsessed with jewels as they come. I have had the pleasure of working with her style team in the past and she is definitely hands on with the accessories that make up her finishing looks.

While you’re not getting the luxurious jewels that Sophia adorns on the red carpet, you can purchase her signature line at a fraction of the cost in sterling silver and 10K gold creations with lab created bold gemstones and genuine diamonds.

The SOFIA VERGARA so Sofia™ collection is available exclusively at select Kay® Jewelers stores or online at kay.com and retails from $230 – $1600 USD.

Kudos Sophia! See some of my picks from the collection here:

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 Shop The SOFIA VERGARA So Sofia Collection