Diamond iWatch You Say?

Check out one east coast store’s idea of an awesome Apple gift. This is definitely no longer your average techi-nerd smartwatch.

Mervis Diamonds Importers, once voted “Best Place To Buy a Diamond” via the Washington Post, decided to add more than a little glitz and glamour to the number one item on every Apple fanatic’s wish list. Resulting in the unveiling of the “Diamond iWatch”.

Their vision includes none other than the hottest metal of the holiday season: 18-karat rose gold for the band covered in full cut round diamonds. They even placed the blinged-out version of the watch to their store’s gift guide.

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The Diamond iWatch features eight rows of round brilliant-cut diamonds set in a shared-prong tennis bracelet design. Includes more than 15 carats of diamonds, E/F in color and VS1/VS2 in clarity.

Jonathan Mervis had a genius idea by adding the item to their gift book. He wanted something to stop consumers in their tracks and give them the itch to come by store this season. A nice contrast to the staple pieces of every other store’s catalogue filled with diamond studs, halo engagement rings and your mother’s tennis bracelets!

Due to the lack of information given to the public on the release of the actual Apple Watch, the Washington, D.C. retailer rendered a life like version to the public instead.

Diamond iWatch Facts:

  • The retail price for this version is $30,150.
  • Prices will vary based on the metal chosen as well as the quality of the diamonds
  •  Mervis is open to customizing the piece according to what the buyer wantS.
  • Once the Apple Watch is actually released and the retailer can buy a few, it will customize iWatches for its customers.
  • Currently, Apple has not released any details about where it will be selling its smartwatch, but Mervis said that even if the store doesn’t become an authorized seller of the Apple Watch, it will go to a retailer that is and purchase a select amount to set with diamonds and sell as the “Diamond iWatch.”
  • The first run of production will be extremely limited.
  • My goal is to make five to 10 in this production and that the second edition might be different – Mervis told National Jeweler.
  • The retailer is not yet accepting pre-payments for the watch but has posted it on its website to gauge interest via pre-orders.
  • Mervis said that the Diamond iWatch is garnering attention from all over the world, including from a number of buyers in the Middle East. Pre-orders are expected to ship in June 2015.