Callye Peyrovi is a multi-faceted creative with proven results in design, branding, styling, effective public relations/marketing strategy and merchandising. She holds a BA. in creative writing and communications from the University of Houston and also attended the esteemed Gemological Institute of America in New York City.
While initially working in the entertainment industry as a music journalist, she discovered her knack for assisting celebrities in completing their look before they hit the stage and later married her two passions of public relations and fine jewelry. She has since created a sought after concierge service as private jeweler who seamlessly creates dream pieces for her clients.
Callye has been published in The International Library of Poetry (2009), worked as buyer for a bustling boutique attending multiple international markets, worked on numerous photo/video shoot sets for various artists and in most recent years has assisted in creating iconic red carpet moments with A-List celebrities.
Her combined talents have developed into unique personal style, morphing herself into the jewelry expert she has become today.
As a little girl she played endlessly in her grandmother’s jewelry armoire fantasizing that it was a treasure trove lifted from the sea and accessorized her at every chance she got. An unconventional child, she was infatuated with legendary ladies such as Elizabeth Taylor, Audrey Hepburn, Dorothy Dandridge, Sophia Loren and Jacqueline Kennedy for their impeccable grace and style, initiating her love affair with jewelry.
Callye now serves as the public relations + marketing director to a globally recognized fine jewelry brand. Additionally, she heads celebrity product placement for the line that has morphed into a red carpet regular, garnering major press and editorial attention internationally.